The MSMRA program at MSU Broad College is a STEM-certified master’s degree focused on marketing analytics, customer insights, and data-driven decision-making. Students develop market-driven insights and gain hands-on experience using AI tools to analyze customer behavior and market trends.

The program trains students to collect, analyze, and interpret customer and market data. Graduates learn to turn insights into action, applying AI-driven analytics to understand customer dynamics, innovate in marketing, and make data-backed business decisions.

Yes! The Master’s in Marketing Research & Analytics integrates AI and advanced analytics throughout the curriculum. You’ll gain skills in predictive modeling, machine learning, and customer analytics, preparing you to generate AI-driven insights for marketing strategies.

Graduates pursue roles in marketing analytics, customer insights, product management, and AI-driven marketing. The program helps students launch or grow careers in analytics, insights leadership, and marketing research across industries, including leading global brands such as Google, Target, The NFL, PEPSICO, Verizon, Ford, GM & so many more.

In addition, professionals from non-business backgrounds—such as engineering, law, or economics—often leverage the MSMRA program to layer on a deep understanding of customers and markets, enabling them to approach their work from a more strategic, big-picture perspective.

Yes it is. The STEM designation enhances career opportunities, particularly for international students seeking extended OPT. It emphasizes advanced analytics, AI applications, and technical expertise in marketing research.

The MSMRA offers flexible formats to fit professional schedules, including 12- or 20-month tracks, online or in-person. Students can earn a Marketing Research & Analytics master’s while continuing to work or pursue other commitments.

Applicants need a bachelor’s degree, a competitive GPA, and relevant academic or professional experience. GRE/GMAT requirements vary based on your experience and resume. Prior analytics experience is helpful but not required.

The MSMRA program equips students with actionable insights skills, AI-driven analytics knowledge, and a strong professional network. Graduates are prepared to advance in marketing analytics, customer insights, and data-driven leadership roles.

You’ll gain expertise in market analysis, AI applications, data interpretation, and storytelling with analytics. Students master the skills needed to understand customer behavior, measure market trends, and drive business strategy.

You’ll gain expertise in market analysis, AI applications, data interpretation, and storytelling with analytics. Students master the skills needed to understand customer behavior, measure market trends, and drive business strategy.

Master’s in Marketing Research & Analytics graduates boast a 100% job placement rate, with many securing positions in analytics, marketing research, and insights leadership soon after graduation. The program’s strong alumni network supports job opportunities worldwide at a multitude of brands.

Absolutely. The Marketing Research & Analytics program welcomes students from diverse backgrounds, including marketing, business, and other fields. Foundational courses provide the tools needed to build expertise in customer insights and marketing analytics.

Students work on industry consulting projects, case studies, and data-driven marketing simulations. This hands-on experience allows you to apply AI-driven insights to real business challenges and develop actionable marketing strategies.

Students work on industry consulting projects, case studies, and data-driven marketing simulations. This hands-on experience allows you to apply AI-driven insights to real business challenges and develop actionable marketing strategies.

The program emphasizes analytical thinking, customer understanding, and strategic decision-making. Students develop leadership skills to guide teams, influence marketing strategy, and translate complex data into actionable insights.

MSU’s Master’s in Marketing Research & Analytics program combines STEM-certified technical rigor, faculty expertise, and practical experience. Graduates gain AI-driven market understanding, career-ready analytics skills, and access to a top-ranked alumni network, making it a premier choice for marketing analytics education.